 Issues of how people use the technology become critical as businesses and retailers attempt to exploit the boom in marketing. There are large differences between a physical store and its electronic counterpart. A help button on the home page of the Web...  New Directions in Research on E-commerce - Página 28editado por - 2003 - 356 páginasPré-visualização limitada - Acerca deste livro
 | Brian Stanford-Smith, Paul T. Kidd - 2000 - 1164 páginas
...and marketing. There are large differences between a physical store and its electronic counter-part. A help button on the home page of the Web shopping...indices, and search features. Now more than ever, the promise of electronic commerce and online shopping will depend to a great extent upon the interface... | |
 | Khosrow-Pour, D.B.A., Mehdi - 1999 - 261 páginas
...Web as new medium with rather unique features. The familiar layout of a physical store, for example, becomes "a maze of pull-down menus, product indices, and search features. Now more than ever, the promise of electronic commerce and online shopping will depend to a great extent upon the interface... | |
 | Haynes, John D. - 2001 - 352 páginas
...in marketing. There are large differences between a physical store and its electronic counterpart. A help button on the home page of the Web shopping...indices and search features. Now more than ever, the promise of electronic commerce and online shopping will depend to a great extent upon the interface... | |
 | Adam Opuchlik - 2006 - 220 páginas
...an Online-Shops There are large differences between a physical störe and its ekctronic counterpart. A help button on the home page of the web shopping site replates the sä/es clerk 's friendly advice and service. "The familiär layout of the physical störe... | |
| |
