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" The traditional way to think about competition is in terms of offers and markets. Your product or service goes up against that of your competitor, and one wins. "
Negotiate Like the Big Guys: How Small and Mid-size Companies Can Balance ... - Página 25
por Susan Onaitis - 1999 - 306 páginas
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New Directions in Research on E-commerce

Charles William Steinfield - 2003 - 374 páginas
...need to think about it differently. The traditional way to view competition is in terms of products and markets. Your product or service goes up against that of your competitor, and one wins. That's still important, but this point of view ignores the context — the environment — within which...
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